LAB · FUN PROJECTS AND PROTOTYPES

The after-hours workshop

This is where our fun projects and prototypes end up — including the ones that no longer run, or only run in-house. Every one of them taught us something, and some still do, every day.

A collage of Lab projects: Wizard’s Call, the Wizardtok app and AI Magic Reports
PRIVATE APP · NOT PUBLICLY AVAILABLE

Wizard's Call

A speedrun system for cold calling, with a built-in CRM. You set a goal for the day, say 40 calls, and race the clock to reach it, with monsters at the city gate — and you can only hold them off for as long as you keep dialling.

We built it for ourselves, and we make our own calls with it. The regions, the wizard and the creatures are drawn by the app's code, pixel by pixel.

Wizard's Call start screen: the day streak, a goal of 20 calls a day, the spell of the day and the “Unroll the Scroll” button
FIG. 01 — The ledger's start screen: the day streak, a goal of 20 calls a day and a spell for today's run.
  • A 40-call run

    A call counter, run time and talk time, with splits every 10 calls. Pause, undo or end the run in a single click.

  • A CRM in the call card

    Company, contact person, phone number and contact history in one place. A note from the call, the hours when the company picks up, and a callback set for +1 day, +3 days, a week or a month.

  • A funnel from every call

    Gatekeeper, decision-maker, pitch, interest, meeting booked — tallied as you go, along with your pick-up, pitch and booking rates.

  • Arena

    Every run plays out in a pixel-art arena: the creatures of the current region advance on the wizard, and every tenth call brings out the region's ruler.

  • Campaign: 10 regions

    Points from your runs reveal one region after another — from Kingsmarket to The Hour Unmade — and new pages of the wizard's journal.

  • Reckoning: statistics

    Results and the funnel by hour, day of the week and day of the month, calculated from the calls recorded in the ledger. Nothing is entered by hand.

LIVE ARENA · REGION 1 OF 10 Kingsmarket — Where you set out from. Somebody has to work the stalls.

FIG. 02 — The backgrounds of all ten regions, the wizard and the creatures come straight from the app's code. Here on the page, they fight a short battle on a loop.

Animated Wizard's Call campaign map: an island with regions, a road, the wizard and creatures; unconquered regions lie in shadow
FIG. 03 — The campaign map: an island of eight regions — the last two lie beyond it. Conquered regions come to life; the ones still ahead wait in shadow.
Wizard's Call run screen: a counter at 0 of 40, the arena with the wizard and a goblin, and a company card with its details hidden
FIG. 04 — The run screen: the call counter, the arena and the company card. We've hidden the contact details.
Ledger — the database of companies to call
FIG. 05 — Ledger.
Reckoning — statistics from the whole ledger
FIG. 06 — Reckoning.
PROTOTYPES

Other projects from the workshop

Some made it to an app store; others stayed prototypes. We're showing them because we took something from each one into our client projects. We build similar tools for companies as custom software.

AI Magic Reports: a funnel from impressions through clicks and conversions to revenue, broken down by Google Ads, Meta, MailerLite and Google Analytics
FIG. 07 — AI Magic Reports: a funnel from several data sources and key metrics in a single report.
PROTOTYPE · CURRENTLY UNAVAILABLE

AI Magic Reports

Effortless AI-powered reports. The platform connected data sources — Google Sheets, ad platforms and CRMs — analysed trends and sent a ready-made report to your inbox every week.

  • One view of data from many sources
  • AI insights: what happened, why, and what to do about it
  • Reports in the language of your choice
MOBILE APP · REMOVED FROM GOOGLE PLAY

Wizardtok

A wizard meme generator in magical styles. You pick a style and a scene, tap “Summon a wizard!” and for 10 mana you have a mage of your own.

STYLES
Mythic Tapestry, Prismatic Fractals, Arcane Technopunk, Illuminated Chronicles…
SCENES
Magical Wanderings, Guardians of the Morning, Campfire Gathering…
Three screens from the Wizardtok app: the wizard search with the “Summon a wizard” button, the style gallery and the scene gallery
FIG. 08 — Wizardtok: search, styles and scenes.
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CONTACT

Got an idea for an after-hours project?

Sometimes play turns into a product. Write to us — we'd love to chat by the campfire.

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